Online ad giants spin their web over India
Call it the digital invasion. Global online advertising giants are making a beeline for the computer savvy sub-continent, planning to take over independent agencies and launch their own brands. Indian agencies that have been ruling the roost till now are feeling the heat as salaries touch the sky and strategies to acquire funds are quickly chalked out. Some are even bullish about their own acquisitions within the country and outside. But will they last the onslaught? Globally the digital advertising market is worth $30 billion, and in India the Rs 500 crore market is growing rapidly at 50% annually. So the blitz is not surprising. Traditional advertising giants such as, Publicis Groupe, WPP, OMD Digital, Aegis Communication Group and Euro RSCG are planning to launch their global brands in India and have aggressive acquisition strategies. But at the same time, top Indian independent agencies such as, id8 Labs, Quasar Media, Pinstorm and Web Chutney are also gearing up to the face the c