CenSorE

Many of you would have seen junglee.com and would be wondering what so special about it? I was doing the same, till i had this unofficial interview with Junglee.com (JC). Read along: Me: What is junglee.com ? JC: I would like to describe ourself in one word, Product Search Engine, rather it became three. Me: I can search on Google and find my product. Whats so special? JC: Okie we have a product comparator. We would devoid you of the pain of going to various websites and comparing the prices and reading the reviews before you buy anything! Me: Ahh!Now you are speaking sense. So you are advanced version of yellow pages. So, do i get the cheapest products over here? JC: Yes and No. Me: What do you mean "yes and no"? JC: Technically, it lists prices from most of the online and offline stores in India. So you can get the cheapest price. But it does not have the prices from flipkart.com and infibeam.com .  Me: What, I usually buy all my books from flipka...

Here I would continue from my last post and would try to answer few of the questions rather concerns which brand owner have before going "Social". How to handle negative comments from customers on a Social Platform? We usually forget that Social Media Marketing is all about communication, and its a great communication tool. The whole goal of such a media is effective communication with the perspective customers. Its not just about spreading the news about one's product but to interact with customers. Remembering this, it gives us a great power to effectively interact with our customers and take there valuable feedback and follow-up a complaint. A negative response cannot effect the future customers as much as the realisation that you did not do anything about the negative feedback. Social Media is a great tool to make our customers realise that we care for them!

After seeing the recent Subway or MacDonalds Social media Marketing Campaigns, I often wondered if the social media marketing is all about Social Spamming. They have tried to take the email newsletter concept of marketing to Social Media which itself is a history. But if you look at the Pizza Hut Campaign, they have smartly used the Social Media and World Cup frenzy for Marketing. It was one of the first examples of Connecting online world with offline as they gave away free meals via Facebook during the World Cup Games. They were estimated to have spent around Rs Rs 3 crore on this campaign and was quite successful. The restra's Facebook India page has around 978k+ fans and they rank 11th among Indian Facebook Pages in popularity and no. 1 in Restaurant Category. So, what should we learn from here about the future of Social Media Marketing? Just doing status updates or spamming walls won't help in getting customers being loyal to your brand and neither it would help in creat...