Monday, May 23, 2011

Social Rules of Engagement.

Here I would continue from my last post and would try to answer few of the questions rather concerns which brand owner have before going "Social".

How to handle negative comments from customers on a Social Platform?

We usually forget that Social Media Marketing is all about communication, and its a great communication tool. The whole goal of such a media is effective communication with the perspective customers. Its not just about spreading the news about one's product but to interact with customers. Remembering this, it gives us a great power to effectively interact with our customers and take there valuable feedback and follow-up a complaint.
A negative response cannot effect the future customers as much as the realisation that you did not do anything about the negative feedback.
Social Media is a great tool to make our customers realise that we care for them!